6 Ways OTT Players Transforming the Business Landscape

A single point of communication to manage multiple communication channels is emerging as one of the favorite business habits among a large number of business users. And the use of calling cards and call shops has faded off the long time back. Such radical improvements in telephony are the result of significant technological developments.

Increased availability of broadband infrastructure, potential growth for content demand, personalization of technology and the burgeoning requirement for compliance and verification are some of the leading factors behind rapid technological advancements. And emerging out of technological developments – OTT (Over-the-Top) platforms and related services are increasingly being adopted at a lightning-fast pace among business owners of industries ranging from real estate, manufacturing, banking firms to IT Industry.

Due to improvement in broadband connectivity infrastructures several OTT players such as Whats app, Viber, Google voice and Facebook messenger have started to acquire the large proportion of VoIP market. Well, loads of benefits offered by these OTT players in many ways make it an obvious choice for business leaders.

1. OTT – Enabled Collaboration Platform

Choosing a collaborative platform that combines traditional communication products and services with innovative digital solutions can help startups to fasten the delivery of its services and organize team conversations effectively with less effort. For instance, operator partnered with slack that manages team conversations can not only help to manage conversations faster but also, drastically reduce their expenditure over phone bills and data packets consumption.

2. OTT Players – Consumer Friendly

A Huge number of OTT messaging and voice apps are installed from around the world. Consumers of OTT players are increasingly growing because of their simplicity to use and ability to send responses faster. Additionally, as OTT messaging apps such as Facebook messenger, Whats App, Skype uses internet data for transmissions so, it enhances the overall user experience, reduces operational costs and boosts profit manifold.

3. Going Beyond Geographical Barriers

As, OTT players run using merely internet connection so, accessing content and making voice calls is easy and simple irrespective of the location. Although, some OTT players such as Skype consumes much data, but, the call quality is amazing. Its instant messaging feature is perfect to stay in touch with the colleagues, allows to ask questions about the ongoing project, and file transfer feature allows to send and receive documents instantly.

4. Single Number Reach-ability with OTT Player

With just one Skype number, sales representatives can answer the customer calls from anywhere around the globe. Home phone, office phone or personal mobile, a call can be routed to the desired extension which simplifies the call handling capabilities. This enhances the customer response rate manifold and helps to build up a professional image which improves the company’s bottom line and offers a smarter and cost-effective way to handle business calls.

5. Reduction in Business Traveling Costs

Cut down the costs of your fuel, flights and hotel bills and increase business profitability. OTT players such as Viber, Skype, GoToMeeting are some of the amazing apps to conduct board meetings, video calls, group discussions with multiple participants easily and helps to enhance business productivity rapidly.

6. Keep Expenditures in Track with Business

Keeping a track of call costs is easy with OTT players. It enables to manage accounts centrally, keep track of how much everyone spends, set up different accounts for staff, allocate credit and makes it much easier to prepare call budget and the spot where savings can be made. Maintaining a call budget helps to further allocate credit to other business operations and work more smartly.

Final Takeaway

Embracing innovation becomes simple with OTT players. Multi-party collaboration possible with OTT players gives a better chance to manage accounts more efficiently and thereby, eradicating complications associated with OTT players.