{"id":8409,"date":"2020-02-07T09:29:11","date_gmt":"2020-02-07T09:29:11","guid":{"rendered":"https:\/\/www.therealpbx.com\/blog\/?p=8409"},"modified":"2026-08-11T05:14:00","modified_gmt":"2026-08-11T05:14:00","slug":"how-cloud-telephony-helps-small-businesses-to-scale","status":"publish","type":"post","link":"https:\/\/therealpbx.com\/blog\/how-cloud-telephony-helps-small-businesses-to-scale\/","title":{"rendered":"How Cloud Telephony Will Help Your Small Business To Scale"},"content":{"rendered":"\n
\"how<\/figure><\/div>\n\n\n\n

Small and medium businesses usually work on a tight budget and\nlow-profit margins. Hence, they are always on a lookout to increase their\nprofits to create a sustainable business. SMEs find it challenging to increase\ntheir revenue without burdening employees and lowering service quality. <\/p>\n\n\n\n

For early-stage startups, it becomes more crucial to keep a close eye on their daily operational costs. It is a hard known fact that 90% of startups fail<\/a> within their first year only due to their inability to manage day-to-day expenses efficiently. <\/p>\n\n\n\n

For small businesses to increase their revenue, it is vital to provide excellent customer service and product support. However, in the earlier days of the IT revolution, companies used to buy and maintain expensive hardware components, including PBXs, switches, gateways, etc. to keep up their internal and external communication processes. In addition to this, the traditional communication set up also required regular maintenance costs.<\/p>\n\n\n\n

What if small businesses could find a smart and economical way to keep\ntheir IT costs down and offer top-notch service and product support. Cloud\ntelephony is precisely meant for this purpose. According to Forbes<\/a>,\n83% of enterprise workloads will be in the cloud by 2020.<\/p>\n\n\n\n

With a cloud telephony solution<\/a>, you don’t have to buy or maintain expensive hardware like PBX system, VoIP adapters, etc. All of this hardware is present at the cloud telephony provider site. You have to subscribe to a monthly rental plan to leverage cloud telephony. Thus, saving you vast sums of money that you can use in your marketing campaigns to scale your small business.  <\/p>\n\n\n\n

In this article, we will see how cloud telephony will help your small business to scale. Before starting the roadmap, let’s dig deeper into cloud telephony services<\/a> and see what it is.\u00a0<\/p>\n\n\n\n

What is cloud telephony?<\/strong>  <\/h2>\n\n\n\n

Cloud telephony is an application of cloud technology to deliver\nscalable and affordable telephony solutions to businesses of all sizes. <\/p>\n\n\n\n

The\ntraditional PBX system is hosted by the off-site cloud telephony company on the\ncloud to offer premium features, including location-based routings, call\nrecordings, voicemail, etc. <\/p>\n\n\n\n

Cloud telephony solutions are delivered either by PSTN or\nInternet Protocol (IP). <\/p>\n\n\n\n

VoIP is an internet protocol for transferring audio data. It\nbasically converts analog signals (voice) to digital signals to facilitate internet\nor cloud calling. <\/p>\n\n\n\n

Typically,\nwith a cloud telephony solution, you can migrate your old business phone system\nto the cloud. Here you get a virtual business phone number (toll free number or\nlocal number), which you can set up for internal and external communications of\nyour organization. <\/p>\n\n\n\n

The flow of cloud telephony calls<\/strong>:<\/p>\n\n\n\n

  1. Your customers dial your cloud telephony number. <\/li>
  2. The call is forwarded to the PRI lines of the cloud telephony\nserver. <\/li>
  3. Cloud telephony server will handle the call request based on how\nyou have configured it, i.e., play IVR, forward call to a specific extension,\nring group, etc. <\/li>
  4. The cloud telephony server will then call the agents based on\nhow you have configured call routing. <\/li>
  5. Once the agent answers the call, the cloud telephony server\nconnects your customers with the agent. <\/li>
  6. While your agents are talking with the customers, you can also\nconfigure the cloud telephony server to perform additional functions, including\nrecord calls for future analysis, allow agents to work with the CRM via API\ncalls, etc. <\/li><\/ol>\n\n\n\n

    How Cloud Telephony Will Help Your Small Business To Scale<\/strong> <\/h2>\n\n\n\n

    1<\/strong>. Cost-Effective<\/strong><\/p>\n\n\n\n

    Utilizing a cloud telephony solution for your small business is far more economical when compared to traditional on-premise PBX systems. Traditional on-premise PBX systems are expensive as they require expensive hardware for their operations. <\/p>\n\n\n\n

    As in cloud telephony, all the hardware is kept and maintained by the host company, and you save a significant amount of money.<\/p>\n\n\n\n

    Another bonus is that you don’t have to hire an IT team to continually manage your communication system, which saves additional monthly expenses.<\/p>\n\n\n\n

    2. Do your business on the move<\/strong><\/p>\n\n\n\n

    With a cloud telephony solution, you can take your work on the move. Most cloud telephony solution providers offer easy to use web portals and mobile apps which allow your employees to receive business calls even when they are on vacation. <\/p>\n\n\n\n

    3<\/strong>. Increased\nProductivity<\/strong><\/p>\n\n\n\n

    With advanced features that cloud telephony offers, you can answer the user’s call as soon as they dial their business number. Features like Auto Attendant for office<\/a> makes it possible. You can greet customers with a custom music or promotional message which gives enough time to agents to wrap up the current call and pick up the next.<\/p>\n\n\n\n

    Apart from\nthat, if you have a remote workforce, then cloud telephony brings all of them on\na single platform. With a cloud-based phone system, you can efficiently conduct\na meeting via call conference. As international calling rates are quite costly,\nit saves the much-needed cash for other business operations. <\/p>\n\n\n\n

    4. Brand Building<\/strong><\/p>\n\n\n\n

    With cloud\ntelephony, you can change the perception of your small business and project it\nas a prominent organization by offering delightful customer experience. You can\nnavigate the user’s call to the right department or team by setting up a\nmulti-level IVR (Interactive Voice Response) to quickly solve their queries or\nprovide support. <\/p>\n\n\n\n

     As a result, users start trusting your business, and you\nestablish a brand authority by showing that customers are the top priority for\nyour business. <\/p>\n\n\n\n

    5. Integrations<\/strong><\/p>\n\n\n\n

    Cloud telephony provides integration with other essential business applications, including CRMs, office suites, etc. <\/p>\n\n\n\n

    With these custom integrations, you can streamline work processes to accelerate sales and hence increase your revenue to scale your business. <\/p>\n\n\n\n

    Benefits of\ncustom integrations with your cloud telephony solution<\/strong>:<\/p>\n\n\n