{"id":8458,"date":"2020-02-21T06:34:14","date_gmt":"2020-02-21T06:34:14","guid":{"rendered":"https:\/\/www.therealpbx.com\/blog\/?p=8458"},"modified":"2020-05-27T05:35:50","modified_gmt":"2020-05-27T05:35:50","slug":"latest-cloud-communication-trends","status":"publish","type":"post","link":"https:\/\/therealpbx.com\/blog\/latest-cloud-communication-trends\/","title":{"rendered":"Latest Cloud Communication Trends For 2020"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/cloud-communication-trends-2020.jpg\" alt=\"cloud communication trends 2020\" class=\"wp-image-8466\" srcset=\"https:\/\/therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/cloud-communication-trends-2020.jpg 1024w, https:\/\/therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/cloud-communication-trends-2020-300x150.jpg 300w, https:\/\/therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/cloud-communication-trends-2020-768x384.jpg 768w, https:\/\/therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/cloud-communication-trends-2020-705x353.jpg 705w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> <strong><em>\u201cIf you are not taking care of your customers, your competitor will.\u201d&nbsp; <\/em><\/strong> <\/p><cite> <strong><em>\u2013 Bob Hooey<\/em><\/strong> <\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In this digital era, good customer experience is a critical factor for\nbusiness growth. As now, customers are smart enough to make decisions about\nproduct or service purchases. They don\u2019t stick to those businesses that are\nserving from several years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now customers look for such brands or businesses who make them feel\nvalued and understand their queries &amp; concerns. A single bad experience is\nenough for the customers to switch their choices.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> <strong><em>\u201cCustomers don\u2019t expect you to be perfect. They do expect you to fix things when they go wrong.\u201d <\/em><\/strong><\/p><cite> <strong><em>\u2013 Donald Porter<\/em><\/strong>  <\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">There is no doubt good customer experience relies on communication. You can achieve good customer experience by implementing the latest communication technologies in your businesses. Advanced <a href=\"https:\/\/www.techwebspace.com\/customer-service-is-not-a-rocket-science-best-practices-to-ensure-a-seamless-customer-experience\/\">cloud communication technologies ensure personalized customer experience<\/a> that helps to boost customers\u2019 trust and sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-04-02-gartner-forecasts-worldwide-public-cloud-revenue-to-g\">Gartner<\/a> study, through 2022, \u201cthe market size and growth of the cloud services industry at nearly three time the growth of overall IT services.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"334\" src=\"https:\/\/www.therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/growth-of-cloud-services.jpg\" alt=\"growth of cloud services \" class=\"wp-image-8464\" srcset=\"https:\/\/therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/growth-of-cloud-services.jpg 720w, https:\/\/therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/growth-of-cloud-services-300x139.jpg 300w, https:\/\/therealpbx.com\/blog\/wp-content\/uploads\/2020\/02\/growth-of-cloud-services-705x327.jpg 705w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Where,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BPaaS<\/strong> = Business Process as a Service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IaaS<\/strong> = Infrastructure as a Service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PaaS<\/strong> = Platform as a Service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SaaS<\/strong> = Software as a Service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The above figures clearly explain the adoption rate of\ncloud services in business communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here we have four latest cloud communication trends of\n2020 that are becoming more popular and ensuring great business benefits along\nwith personalizing the customer\u2019s journey.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Unified Communication<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You may already know about unified communication as it\nhas grown over the past years. Still, this technology is trending among\nbusinesses because of its multiple advantages. Every year we see upgrades and\nadvancement in unified communication solutions that make it a more reliable\ncloud communication solution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, unified communication or UCaaS services are\na versatile option for businesses that want to streamline their communication\nprocess. UC system integrates all communication mediums into a single dashboard\nso that all agents can access the required information without jumping between\ndifferent apps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, unified communication ensures strong\ncollaboration among team members through that business operations run\nsmoothly.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. AI and ML&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial Intelligence (AI) &amp; Machine Learning\n(ML) has brought a drastic change in cloud communication. Now it becomes easy\nfor businesses to interact with their customers in every possible way.\nArtificial intelligence captures every touchpoint of customer behavior and\nprovides great insights to businesses. Traditionally, businesses use small data\nset to analyze customer behavior as it is challenging to analyze all user\npatterns manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s environment, data volumes and data\ncomplexity are continuing to grow. The only way to tackle this problem is the\nuse of advanced technologies, i.e., AI &amp; ML.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The adoption of these technologies in businesses is on\nthe rise. Here are some reports that show the importance of artificial\nintelligence and machine learning in businesses.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A study conducted by <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-predicts-the-future-of-ai-technologies\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Gartner<\/a> stated that, by 2023, cloud-based AI will increase 5X from 2019, making AI one of the top cloud services.<\/li><li>According to <a href=\"https:\/\/mobileecosystemforum.com\/2018\/12\/18\/how-artificial-intelligence-will-impact-the-future-of-cloud-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Economist Intelligence<\/a> Report, 75% of the business executives surveyed said that AI would be actively implemented in their companies within three years. By 2025, it is estimated the AI market will cross US$ 100 billion.<\/li><li>According to <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/gartner-predicts-the-future-of-ai-technologies\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Gartner<\/a>, by 2023, 40% of I&amp;O teams will use AI-augmented automation in large enterprises, resulting in higher IT productivity with greater agility and scalability.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from advanced analytics, time management is\nanother key factor in artificial intelligence. It ensures technologies like\nchatbot, virtual assistance that saves agents time and deliver better customer\nexperience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through chatbots, you can automate the communication\nprocess so that customer service representatives&#8217; time can\u2019t get wasted in\nresolving basic queries. Also, chatbots ensure instant response to customer\nqueries that boost customer satisfaction and their trust in the business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. The Era of Hybrid Cloud<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to data security, businesses have many\ndoubts whether they should opt for a public cloud or private cloud. Basically,\na private cloud assures a dedicated computing server for the use of a single\norganization that is handled by the organization&#8217;s internal IT staff. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whereas, public cloud is a cloud computing model that\nprovides computational and storage services to public users and managed by the\nthird party service provider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As in private cloud, data resides in dedicated hosted\ndata centers, so the entire management and maintenance become too costly. On\nthe other hand, the public cloud considerably reduces the lead times and are\nless secure.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good cloud computing model should facilitate a bridge\nbetween the private and public cloud infrastructures. To fulfill this gap,\nhybrid cloud comes in and has become the popular computing model of 2020.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out the reasons why businesses are adopting\nhybrid cloud:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00b7 <strong>Reduced Complexity<\/strong>:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Taking <a href=\"https:\/\/www.youtube.com\/watch?v=zgbT3hIkWQY\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">cloud services from different vendors<\/a> can create complexity. Hence, it is important to take services from a single managed service provider who can offer hybrid cloud services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00b7 <strong>Increased Security<\/strong>:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An effective hybrid cloud platform ensures a high\nlevel of security where no risk of compliance and data breaches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Increased Social Media Engagement<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer engagement is crucial for any business\ngrowth. Gone are the days when people wait for getting connected with customer\nservice representatives for their query resolution. Now customers are\ntech-savvy and want the instant resolution to their queries. Thank cloud based\nservices, which made it possible by providing so many social media\nplatforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now social media platforms have become an integral\npart of business communication. Customers look for businesses&#8217; social presence\nwhenever they are searching for anything or have any issue with the business\nservices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As social media platforms are on the rise, also, in\n2020, we will see higher customer satisfaction and increased engagement rate\ndue to this technological advancement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wrapping Up<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each passing year, more and more businesses are\nadopting <a href=\"https:\/\/www.therealpbx.com\/blog\/how-cloud-telephony-helps-small-businesses-to-scale\/\">cloud based technologies<\/a> due to its endless\nbenefits. If you haven\u2019t adopted cloud communication services in your business\nyet, then you should definitely give a try. Implement cloud communication\nservices and reap the business benefits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIf you are not taking care of your customers, your competitor will.\u201d&nbsp; \u2013 Bob Hooey In this digital era, good customer experience is a critical factor for business growth. As now, customers are smart enough to make decisions about product or service purchases. They don\u2019t stick to those businesses that are serving from several years. [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":8470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[210],"tags":[],"class_list":["post-8458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Latest Cloud Communication Trends For 2020 | The Real PBX<\/title>\n<meta name=\"description\" content=\"Take a look at the latest cloud communication trends of 2020, and reshape your business operations &amp; streamline communication with these advanced technologies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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